MultiMedia sales is about understanding multiple media, and customers. it’s not about selling multiple media at one time to a single customer just to be more efficient. As newspapers move into a world of mutliple distribution channels, multiple sales channels, user generated advertising and content, existing skill sets need to change as well. Print2Web is about navigating the change from a print (newspaper) centric environement, to one in which newspapers are just one of the ways that business reaches consumers, and consumers can relate to their community.

David Prizer has more than 20 years experience as a leader in media sales, strategy, and management. His background in newspapers, magazines, and the digital media provide a unique perspective focusing on managing multiple channels of communication in a multimedia world.